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nuEra 5 News 5 Press Releases 5 A New Era Begins: Groundbreaking of nuEra’s DeKalb Location

A New Era Begins: Groundbreaking of nuEra’s DeKalb Location

by | Nov 16, 2023

nuEra team with DeKalb city officials at groundbreaking

We’re thrilled to announce a significant milestone for nuEra Cannabis – the groundbreaking of our brand-new retail location in DeKalb, Illinois! This momentous event signifies a new era for both nuEra and the DeKalb community, and we couldn’t be more excited to share this journey with you.

Our DeKalb Location

Groundbreaking at nuEra's new DeKalb location

Located at 818 W Lincoln Hwy Space #7, DeKalb, IL 60115, our new store, previously the home of Book World, offers a prime location right across from the Northern Illinois University campus. This 4,834 square-foot space will soon transform into a hub for high-quality cannabis products.

Breaking Ground

Workers doing construction on nuEra's new DeKalb location

The groundbreaking ceremony took place on Monday, November 13th, at 10 AM, at the future site of nuEra Cannabis. It was a moment we had eagerly anticipated, and we were thrilled to share it with our DeKalb neighbors.

City officials Dan Olson, Planning Director, and Bill Nicklas, City Manager, attended the event.

And some great news for DeKalb residents! You can now join the High Flyers Club, one of Illinois’s best loyalty programs offering members tons of exclusive discounts, early access to new products and more!

What to Expect

Interstate 420 hard hat

We expect to officially open our doors in February 2024. As one of Illinois’ pioneers in the cannabis market, nuEra is committed to providing DeKalb with a wide array of top-quality cannabis products. Our DeKalb store will feature nuEra’s house of brands, including nuEra premium, INTERSTATE 420, Midweek Friday, and RisEau.

Get ready to explore an impressive menu filled with products sourced from Illinois’ best producers, covering everything from flower to cartridges, edibles, and more. There’s something for everyone, and our friendly budtenders will be available to guide you and answer your questions.

Community and Commitment

nuEra team at the groundbreaking of DeKalb location

At nuEra, we’re not just about business; we’re about community. We are dedicated to giving back to the community in various ways. In 2021, we donated $100,000 to the Illinois Valley Community College’s cannabis production certification program and plan to provide opportunities for interns and apprentices to students from the nearby universities. We are also committed to sourcing our staff from Disproportionately Impacted Areas (DIAs and partnering with minority- and women-owned businesses for ancillary services.

“Our family has been in the western suburbs for generations, and our history in DeKalb goes back a long way… first, we helped grow the city through our work in real estate development, and now we are proud and excited to introduce DeKalb to a new era of cannabis,” said Bob Fitzsimmons, CEO of nuEra. “It seems crazy to think about, but we have been working on this dispensary for almost four years with the support of the city and our landlord, who have been infinitely patient and supportive through the challenges caused by the Covid pandemic and all sorts of regulatory delays. This has been a long time coming, and we could not be more excited.”

The Dawn of a New Era

nuEra team with DeKalb city officials at groundbreaking of new location

The name “nuEra” reflects the transformative impact of cannabis legalization in Illinois. We believe in a safer, higher quality, and more diverse cannabis landscape than ever before. Canna-consumers now have access to a variety of consumption methods, strains, precise dosage labeling, and better information about the effects of our products than any generation before them.

Stay tuned for updates on our progress and the grand opening of our DeKalb location.

Follow up with nuEra DeKalb on Instagram and Facebook.

We’re excited to bring a new era of cannabis to DeKalb and to share it with all of you.

For more information or media inquiries, please reach out to Jonah Rapino, Director of Marketing, at [email protected] or (773) 687-8480.