Chicago, Illinois — nuEra, a leading vertically-integrated Illinois cannabis company, is pleased to announce April 30th as the new date for a special “4/20 Redo” event across all its retail locations in Illinois.
This decision comes after a significant outage of the POS system provided by Dutchie during the national cannabis celebration day, which temporarily hindered transaction capabilities and affected patient services.
In light of these challenges and to ensure our customers experience the celebration they deserve, nuEra has rescheduled the event to offer special promotions and discounts as a gesture of appreciation for their patience and loyalty.
Details of the Event
Jonah Rapino, Director of Marketing at nuEra, explained, “Our customers are our top priority, and we’re deeply apologetic for any inconvenience caused during the original 4/20 event. We are committed to making things right, which is why we have planned an even bigger and better event for April 30th.”
nuEra will announce all deals and promotions for the “4/20 Redo” on April 27th, giving customers ample time to plan their purchases. Customers can expect exceptional offers, reflective of nuEra’s high-quality cannabis products and dedication to customer satisfaction.
Context of the Outage
Dutchie, which raised $350 million in Series D funding at a valuation of $3.75 billion in October 2021, has experienced significant system issues during the last three “high holidays” of cannabis — 4/20/2022, 4/20/2023, and 4/20/2024. These recurring issues have affected many cannabis retailers that depend on Dutchie’s platform, including nuEra.
About nuEra Cannabis
nuEra Cannabis prides itself on providing high-quality cannabis products and personalized service to patients and customers across Illinois. Committed to responsible and compliant cannabis distribution, nuEra continues to lead with patient care and product excellence.
For more information about nuEra and the upcoming “4/20 Redo” event, please visit nuEra’s 420 deals page.
Join Us for the 4/20 Redo
We invite all our patrons to join us on April 30th at any of our locations statewide for the “4/20 Redo” event. Come celebrate with us, enjoy exclusive offers, and experience the best of what nuEra has to offer.
For further inquiries, please contact Jonah Rapino at [email protected].
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