Welcome back, nuEra enthusiasts! In our latest “Meet the Team” feature, we’re excited to spotlight John Davey, our esteemed Lab Director and Extraction Director.
Join us as we delve into the innovative world of RisEau, our THC infused seltzer, and explore John’s vision for the future of THC-infused beverages.
John Davey: At the Helm of Innovation
Can you tell us about your role at nuEra?
John Davey: As the Lab Director and Extraction Director at nuEra, my role is multifaceted. I’m at the forefront of overseeing extraction, processing operations, formulation, and R&D analytics. Our team is dedicated to crafting premium cannabis products, and I ensure that every step of our lab process meets the highest standards of quality and innovation.
The Crafting of RisEau: A Step-by-Step Journey
We’ve heard a lot about RisEau. Could you walk us through its production?
John Davey: Absolutely. Producing RisEau is a fascinating process that starts with the extraction of THC material, typically using distillate. We then employ a unique technology to make the THC water-soluble, a crucial step since oil and water don’t naturally mix. This technology is a game-changer in the cannabis beverage industry, ensuring that every sip of RisEau delivers consistent quality and flavor.
RisEau THC vs. CBD: What’s New?
How does the new RisEau THC differ from the previous CBD version?
John Davey: Our original RisEau CBD drink laid the groundwork for what we’re now thrilled to introduce: the RisEau THC drink. Available in both high and low milligram options, this THC-infused beverage is set to redefine the cannabis drink experience, offering a refreshing and potent alternative for our consumers.
A Unique THC-Infusion Process
What makes our THC-infusion process stand out?
John Davey: Unlike many THC beverages that rely on nano emulsion techniques, we’ve adopted a colloidal suspension approach. This method significantly enhances the stability of our product, ensuring that RisEau maintains its quality and potency longer than typical cannabis beverages.
Enhanced Consumer Experience with RisEau
How do THC beverages compare to other edible products in terms of effects on the consumer?
John Davey: The key difference lies in absorption. Our water-soluble THC drinks are absorbed more rapidly through soft tissues, resulting in quicker and more consistent effects. This means our consumers can enjoy a more predictable and enjoyable experience compared to traditional edibles like gummies or chocolates.
The Role of Terpenes in RisEau
Terpenes seem to be a significant focus. Can you share some insights?
John Davey: Terpenes play a vital role in defining the flavor and aroma of cannabis. In RisEau, we strive to preserve the terpene profile as close to the original plant as possible. This commitment to authenticity not only enhances the taste but also ensures that our consumers receive a product that truly represents the essence of high-quality cannabis.
A New Chapter with nuEra
What excites you most about joining forces with nuEra?
John Davey: Partnering with nuEra is a fantastic opportunity. It allows us to bring our innovative products directly to our customers more efficiently. I’m particularly excited about improving our packaging to reflect the premium quality of RisEau, both inside and out.
Overcoming Challenges in RisEau Production
What challenges did you face in making the RisEau THC beverage, and how did you overcome them?
John Davey: Creating a stable, water-soluble THC form was our primary challenge. By collaborating with a partner who had already perfected this technique, we were able to overcome this hurdle, ensuring that every batch of RisEau meets our high standards of excellence.
Closing:
A huge thank you to John for sharing his insights and expertise! Stay tuned for more exclusive peeks into the nuEra family and our groundbreaking cannabis products. Discover the future of THC beverages with RisEau – where innovation meets tradition.