At nuEra Cannabis, we believe the plant is just the beginning. As an Illinois-born, family-owned operator, we know that true leadership in this industry goes far beyond THC percentages. It’s about nurturing the communities that nurture us. This Pride Month, we aren’t just putting rainbows on packaging. We are activating on our commitment to equity, healthcare access, and authentic queer joy.
This is the new era of cannabis—and it’s blooming right now in Chicago.
How To Support
On June 26th, Five percent of net revenue from all Verano and nuEra brands will be donated directly to Howard Brown Health, a nationally recognized leader in LGBTQ+ healthcare.
Verano Brands include:
nuEra Brands include
- Midweek Friday
- Riseau
- Interstate 420
- Alchemy
You can also donate directly at the sales terminal at any nuEra location from June 20th–June 30th.
The Heart of Pride: Giving Back to Howard Brown Health
For the past 5 years, nuEra has walked the walk when it comes to supporting the LGBTQ+ community. Our annual Pride Month fundraiser is a cornerstone of our mission, directly benefiting Howard Brown Health, one of the nation’s largest LGBTQ+ healthcare providers.
Howard Brown serves over 40,000 patients across Illinois, providing primary and gender-affirming medical care, mental health services, and HIV prevention regardless of a patient’s ability to pay. We are proud to be a long-term community partner helping to meet the needs of all members of our community.
“This Pride, shopping at nuEra means more than your regular trip to the dispensary. Your purchase directly contributes to the wellbeing of the over 40,000 patients who rely on Howard Brown Health for equitable, affirming care regardless of their ability to pay. We’re thrilled to partner again with nuEra, and are honored to be selected as their partner for Pride.”
— Michael Brigance, Annual Fund Coordinator, Howard Brown Health
The Cultivation Connection: Laganja’s Bold Sativa
While we fight for equity on the healthcare front, we are also pushing boundaries in cultivation. You may have seen the headlines: Laganja Estranja—the legendary trans activist, choreographer, and Drag Race icon—has finally launched her own official cannabis line.
And who is trusted to bring her decade-long vision to life? nuEra Cannabis.
Partnering with SWAY Dispensary (Illinois’ first queer and Black-owned dispensary), nuEra is proud to be the cultivator behind Laganja: Her Bold Sativa Blend. Laganja has been trying to break into this industry for ten years. Too often, queer artists get used for a “rainbow-washing” campaign in June and discarded by July.
This is different. This is a permanent product line carried in nuEra and Sway Dispensaries across Illinois. In a time where corporate partnerships are seen drying up for Pride, we are reminding them how it’s done.
True to her authentic, unapologetic energy, Laganja didn’t want a standard single-strain release. Instead, she worked directly with our cultivation team to craft a “strain salad”—a vibrant blend of multiple sativa cultivars designed for creativity and uplift.
The result is bright, citrus-forward, and deliciously complex. We’re talking notes of strawberry candy meets fresh-squeezed citrus . Whether you pick up the 3.5g whole flower eighths or the 5-pack pre-rolls, you are experiencing terpene profiling that honors her bold sativa realness.
Available NOW at all nuEra Dispensaries across Illinois.
The Bottom Line
We cultivate award-winning cannabis, and we proudly cultivate change.
This June, we invite you to elevate with purpose. Whether you are stocking up on our Midweek Friday Gummies to support Howard Brown Health, or you’re grabbing Laganja’s new sativa blend to fuel your next dance party, you are part of this movement.
Disclaimer: This information is for educational purposes only. Please consume responsibly.
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