DEKALB, IL – nuEra, a leading Illinois-based cannabis company and High Times Cannabis Cup Winner, is excited to announce the grand opening of its new adult-use dispensary in DeKalb, Illinois, featuring a special appearance by legendary Chicago Bears quarterback Jim McMahon.
Join us on Thursday, May 23rd, for the ribbon-cutting ceremony at 5:15 PM, followed by a signing event with NFL legend and Revenant cannabis brand founder, Jim McMahon, from 5:30 PM to 7:30 PM.
New DeKalb Dispensary Location
nuEra DeKalb is located at 818 W Lincoln Hwy Space #7, directly across from Northern Illinois University. The 5,000-square-foot retail space, previously home to Book World, has been transformed into a welcoming environment for cannabis enthusiasts. The store features an array of cannabis products, handmade glass pieces, top-of-the-line rigs, apparel, and more.
Divina Capellupo, head of retail operations for nuEra, shared her excitement: “nuEra DeKalb is designed to be an experience. From handmade glass accessories to top-tier rigs and apparel, we offer a diverse range of products for cannabis aficionados. We also feature art by local muralist Katie Lukes and provide spaces for customers to sit, ask questions, browse, and learn.”
Event Highlights
- Jim McMahon Appearance: The grand opening will highlight Jim McMahon, famed Chicago Bears quarterback and cannabis advocate. McMahon will promote his Revenant brand, which aligns with nuEra’s commitment to quality and customer wellness.
- Special Discounts: In celebration of the opening, nuEra DeKalb will kick off Memorial Day weekend discounts a day early. Look for a 10% off postcard at local businesses and enjoy an extra 5% discount for new High Flyers Club Rewards members.
About nuEra
nuEra DeKalb is part of nuEra’s network of dispensaries in Illinois. As a vertically integrated cannabis company, nuEra is dedicated to providing high-quality cannabis products and personalized customer service. The company recently launched new brands, including Interstate 420 and Midweek Friday, both identified by Headset as top-performing brands in Illinois. nuEra’s flagship premium brand continues to win accolades, including two High Times Cannabis Cup awards.
For more information about nuEra and the DeKalb grand opening, visit the DeKalb dispensary page on the nuEra website.
Contact Information
Jonah Rapino
Phone: (773) 687-8480
Email: [email protected]
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